One extraordinary room. The enterprise leaders redefining how complex brands run, and the stack and AI behind it.
The most complex retailers have always asked the same question: can this apply to a business as complicated as mine?
A new class of partners now answers it. The recent Vercel announcement and a fast-maturing stack — Shopify + Hydrogen, Vercel, Constructor, Pipe17 — give enterprise teams a far more powerful way to build on what Shopify delivers while meeting their own scale and complexity.
This is the room where operators who have done it share how they actually run and transform their stores, and how they adopt AI to cut cost and complexity. No pitching. Peers, off the record.
A fundamentally new way for enterprise e-commerce teams to build, manage, and grow their stores.
Through direct partnerships with Anthropic and Shopify, Form Factory is piloting a new operating model with key clients like e.l.f. Cosmetics and Liquid I.V. — enterprise AI embedded in how a commerce team actually works. That is the conversation at the table.
A Michelin-starred restaurant concealed behind a working contemporary-art gallery. Guests arrive to a private reception among the art, then pass into an intimate open-kitchen dining room, where Chef Franco Sampogna's nine-course tasting menu unfolds in full view.
One table. One evening in New York.